About Niche

What we do

Niche is transforming the way people make big life decisions. By providing reviews and insight from everyday experts, we make choosing a neighborhood, college, or K-12 school a more transparent process. Founded in 2002 by Carnegie Mellon University students as CollegeProwler.com, we’ve since grown into one of the largest content startups in the country. We’re obsessed with providing students, families, and professionals with best-in-class content and deep insight into big life decisions. Every year, we help millions of people find their niche and thrive within it.

What sets Niche apart

Everyday experts
Get insight from millions of students, parents, and professionals.

Real outcomes
View grades, scores, and next steps of people who’ve been in your shoes.

Our products

Places to Live

Niche Places to Live offers rankings and statistics on every neighborhood and city in the U.S. to help people find the best places to live, visit, and raise a family.


Niche K-12 offers unique insight into more than 120,000 K-12 schools. Students and parents can explore millions of reviews and rankings and compare educational outcomes across schools and districts.


Niche Colleges is where students choose their college. Students can read more than 1 million in-depth student reviews on more than 8,000 schools, get college recommendations, explore majors, and get matched to more than 3.2 million scholarships.

Our leadership

Luke Skurman, our CEO, grew up in San Francisco. He came to Pittsburgh in 1998 to attend Carnegie Mellon University, where he received his bachelor’s and master’s degrees. Luke is a member of several boards including the Carnegie Mellon University Board of Trustees, where he serves as the youngest trustee member in its history, and the Sprout Fund. Luke is also a co-founder and chairman of Thrill Mill, a non-profit innovation accelerator, and the founding curator of the Global Shapers Pittsburgh Hub, an initiative of the World Economic Forum. He has won national awards related to entrepreneurship from Business Week, Fast Company, and Inc. Magazine. Luke is married to his amazing wife, Natalia, and they have one awesome son, Oliver.

To view our full team, visit the Niche Team page.

Come work with us!

Niche offers a start-up work environment with the perks of an established company. Visit our jobs page to learn more about opportunities with Niche.